"WHEN SHERMAN MET FRANKENSTEIN"
BY MARK CERULLI
To celebrate the release of producer Sam Sherman’s memoir, When Dracula Met Frankenstein (Murania Press) Cinema Retro presents
this exclusive interview with the man himself. In our two-hour conversation,
the filmmaker demonstrated a virtual photographic memory when discussing his
remarkable 60 plus year career. Our
interview was a time capsule of the drive-in era where creative marketing,
distribution and production exemplified the true spirit of independent
filmmaking.
Sam Sherman grew up a horror and western film fan. The first horror film Sam ever saw was
Universal’s classic monster comedy, Abbott & Costello Meet Frankenstein
(1948) which captivated his imagination at a very young age. Following his dream, he attended City College
of New York to study filmmaking. Like
most CR readers, he was also an avid collector – in his case, horror stills,
which one imagines were almost given away in the 1950s. Those black and white photos, picked up in
the small memorabilia stores that used to dot Manhattan, led to a career – “In
1958, I wrote to Famous Monsters and to my surprise, got a call back from Jim
Warren and asked if they’d be interested in renting my stills,†Sherman
recalled.
“I produced ads for Captain Company (FM’s merchandising
division) and I also acquired product for them.†(As one who spent a lot of hard-earned
teenage cash on Captain Co products - including a Dr. No movie poster
for all of $4.99 - that was a part of Sam’s long career I could instantly
relate to.)
While ghostwriting articles for FM and working on other
Warren publications like Spacemen, Screen Thrills Illustrated and Wildest
Westerns, Sherman frequently found his enthusiasm for horror looked down upon
by Help! magazine art director, Terry Gilliam. Years later, Gilliam took an
obvious jab (and inspiration) from Sherman’s climactic battle of the monsters
in Dracula vs Frankenstein (1971) with his own comedic dismemberment scene
in Monty Python & The Holy Grail (1975). “I made it a point never to see anything
he’s done,†Sam adds.
In the 1950s and 60s, New York was the center of the film
universe and Sherman found himself making the rounds of small distributors
trying to find films to license for his own fledgling company, Signature
Films. Sam later got in with an independent
film company called Hemisphere Pictures which specialized in movies shot in the
Philippines, including the Blood Island horror cult classics directed by
Eddie Romero. Sherman honed his
exploitation skills by creating the theatrical, television, radio and print ad
campaigns which established Hemisphere as The House of Horror with
unforgettable gimmicks and marketing promotions like “The Oath of Green Bloodâ€
for the first audience participation film, The Mad Doctor of Blood Island
(1969).
Sam’s book is full of photos from that era – from
snapshots of early visits to LA, to on-set stills and “ballyhoo†photos of
theater displays, lurid posters and marquees. One image that jumps out is of a young Sam standing behind the iconic Boris
Karloff on A.I.P.’s The Raven set. “Forry Ackerman (Famous Monsters’
longtime editor) took me to the last day of shooting and we spent the whole day
with Peter Lorre and Vincent Price, which was wonderful. I had a nice chat with
Karloff. He finished up for the day and (director) Roger Corman took him away
to do The Terror, which was non-union, somewhere else.†Talk about maximizing your star!
In 1968, Sherman and several partners – including longtime
friend, filmmaker Al Adamson, formed Independent-International Pictures Corp. (a riff off the very successful American
International Pictures). “Al just wanted
to make movies, he left it to me to figure out how to market them and make
money,†Sam recalls.
Their first production for the new company was a raw biker
film, Satan’s Sadists starring Russ Tamblyn of West Side Story
fame and directed by Adamson. The film tapped into the national shockwaves
reverberating from biker gang violence as well as LA’s horrific Manson
murders. The female lead was a
statuesque California blonde, Regina Carrol, who became Adamson’s girlfriend,
later his wife and star of his films. Wanting to give her a little extra
exposure, Sherman labeled her “The Freak-Out Girlâ€. As the film contained nudity, the then-new
movie ratings board wanted to slap an X on Satan’s Sadists. Sam went to the mat to contest it, even
advising the theatre circuits to rate the film themselves based on regional
tastes vs the Motion Picture Board’s inconsistent classifications for
independent films.
Sam’s book is full of similar throw out the rulebook tales
– like licensing an odd Filipino caveman film named Tagani which was
shot in black & white. To modernize it, Adamson shot some new scenes with
veteran horror star John Carradine but the film still didn’t look right, so Sam
suggested using various tints (“Like they did in silent moviesâ€). He wrote MORE
new scenes (including computer sex!), added an eye-catching title - Horror
of the Blood Monsters and they now had a releasable film!
At Independent-International, Sam and Al shrugged off the
industry’s notoriously unforgiving deadlines: “We released an imported German
picture called Women for Sale which had been a big hit and I said ‘We
can’t find anything like it to follow up with, so let’s make a picture like
this’, it’ll be called Girls for Rent…†Sam hired an industry friend to write it, months went by without a
script. “We’re getting closer to the key
summer playdates, and we were really in a jam†Sam recalled. “I got another
writer and we knocked the picture out fast, doing the campaign fast, ordered
prints and got it into release by the end of the summer. Sixty days, I couldn’t
believe we could do it but we did and it was a pretty good film!â€
Of course, there’s a chapter on Independent-International’s
biggest picture – Dracula vs Frankenstein, which actually started out as
Blood Freaks (aka Blood Seekers). “The script was not much of anything but I was working on it… we wanted
a name actor so Al went to agent Jerry Rosen who said ‘You can have Lon Chaney,
Jr. and J. Carrol Naish for a week for $6K.’†They booked them sight unseen – and when they reported for work, both
were in ill health. “Naish had a bad eye and Chaney had throat cancer. (Dracula
vs Frankenstein would be his final horror film.) “Ya gotta meet the people,†Sam adds
knowingly. Diminutive Angelo Rossitto rounded
out the cast as the carnival barker Grazbo. The resulting film was so bad,
backers recommended it just be shelved. Sam lives by the motto “Waste not, want not†and since he was an editor
himself, he went to work watching the film repeatedly until he found a line of
dialogue he could use to expand the storyline to include the last surviving
Frankenstein… and the monster. “And once I thought that I said, ‘Let’s bring in
Dracula for good measure.’†Scraping
together $50K for reshoots they hired a tall, dark-haired record store
employee, Rafael Engel (named “Zandor Vorkov†by Forry) to play the Count and
7’4†accountant, John Bloom, to play the monster. “I left it to Al to make the picture, but as
the president of Independent International, I made the final decisions,†Sam
adds. Sam also tapped Famous Monsters’ Forry Ackerman who not only acted in the
film, but also secured the electrical equipment and props of special effects
wizard Kenneth Strickfaden for the production. Strickfaden’s crackling
electrical contraptions were originally used in Universal’s Frankenstein
film 40 years earlier. Against the
odds, Dracula vs Frankenstein was a monster hit! Ahead of his time, Sam even released the film
on TV AND in theaters/drive-ins “day-and-date†at the same time. “Nobody caredâ€, Sam says, chuckling, “I did what
I wanted to do.â€
Naturally, Sam devotes a chapter to his creative partner
and “the brother I never hadâ€, Al Adamson, who was tragically murdered by a
contractor renovating his desert house in 1995. Incredibly Sam still had a connection with him because one night after Al
had been declared “missingâ€, Sam silently asked his friend to give him a sign
of where he was… the word “Cement†popped into his mind. He communicated that to police and sure
enough, when they investigated, Al’s body was discovered underneath a cement floor. The contractor was apprehended in Florida and
is now serving decades in prison but the pain of Sam’s loss is palpable. He still keeps Adamson’s name alive with
drive-in screenings and special DVD and Blu-ray releases of their work.
Now 81, Sam feels the time is ripe for his story to be
told. His oversize book is full of
industry lore and life lessons. “I hope
readers get that if they want to be in the picture business, they can… and people
who aren’t filmmakers but want to know the history of Al and myself, the whole
story is there – how we did it, why we did it and what really happened.†Summing up, Sam says, “We did what we had to
do.â€
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