In a recent book review about Swedish exploitation films, Cinema Retro columnist Adrian Smith points out that in the 1960s and 1970s Sweden became "the sexy film capital of Europe." As cinematic censorship eased around the world, filmmakers were quick to capitalize on the new screen freedoms, churning out countless low-budget sexploitation films that were softcore in content but far more erotic than any previous films that had been widely shown. Pity the horny person who lived in a rural area without access to theaters that showed such fare, and were thus not part of the action. As comedian George Gobel once quipped to Johnny Carson, "I feel like the world is a tuxedo and I'm a pair of brown shoes." The profit margins on these films were impressive, as they generally cast no-name actors and filmed in locations that were both accessible and economic. Many of these films cited Sweden in the title. Why Sweden was singled out among the other Nordic countries to be a particular haven for sexual permissiveness is still a mystery but this much is certain: the public equated the Swedes with being among the most sexually liberated people on earth. Was it true that they were having more fun than most of us? I guess you'd have to consult Swedes who came of age during that era, but to quote the famous line from "The Man Who Shot Liberty Valance", "When the legend becomes fact, print the legend."
Swedish sexploitation films presented many new female "stars", but most of them faded quickly. One exception was Christina Lindberg (aka Kristina Lindberg), who still has a devoted subculture of fans based on her work in sexploitation films of the 1970s. Small in stature, Lindberg nevertheless was the very definition of voluptuous. While still a teenager, she appeared in prominent photo spreads for both Playboy and Penthouse when both magazines were at the height of their influence. Lindberg quickly attracted film producers and she began appearing in erotic films. She landed her first starring role in "Maid in Sweden", released in 1971. It is a Swedish film shot in English language and top-lining Lindberg as a major new star on the exploitation film circuit, a point that was emphasized by marketing materials that thoughtfully provided her measurements: 42-21-36. The film has been jointly released on Blu-ray through Kino Lorber and Code Red, though it has been in circulation for many years on other labels.
Lindberg plays Inga, a 16 year-old high school student who lives with her parents in a rural area. She is quiet, studious and well-behaved but yearns for a bit of excitement. The opportunity comes when she receives an invitation from her older sister Greta (Monica Ekman) to stay a few days with her in Stockholm, where she works and rents an apartment. Inga makes the train journey to the big city and is greeted by her sister. However, things get uncomfortable when she finds that Greta has a live-in lover, her boyfriend Casten (Crista Ekman, Monica's real-life husband.) Inga is nervous and uncomfortable sharing such small quarters with a man she's never met before. She becomes even more uncomfortable when she witnesses the uninhibited lifestyle of Greta and Casten. They walk about in various stages of undress and think nothing of noisily making love without making much of an effort to be discreet. When Inga secretly observes them, it fuels her own sexual awakening, though not in a pleasant way. She has a nightmare in which she is being gang-raped and is saved by an older women who tries to seduce her. These scenes are extraneous to the story and are inserted simply to provide some additional kinky visuals. Feeling Inga could use some male companionship, Greta and Casten set her up for a date with a friend, Bjorn, who is 21 years-old and seems like a polite, considerate person. That changes when he gets Inga to his apartment. When she spurs his advances, he violently rapes her. In true celluloid fantasy fashion, she puts aside this crime as though her attacker made a simple social flub. She becomes infatuated with him and the two form a romantic bond. Then there is a turn for the worse when Casten tries to seduce her, thus leading to a domestic crisis that endangers her relationship with her sister. By the time Inga must return home, she has lived the equivalent of years of sexual experience all in a matter of days.
"Maid in Sweden" is by any definition a sexploitation film. It exists only to showcase varying degrees of female nudity. Christina Lindberg willingly obliges, doffing her top at every opportunity and occasionally walking about starkers. However, she doesn't bring much personality to the role, playing the part in a grim, unsmiling Wednesday Addams-like mode. The sex scenes are softcore, but push the boundaries. The film, directed by Floch Johnson, is a cut above most other sex movies of the era in that the actors are competent and there is a good deal of footage devoted to showing aspects of Stockholm. There is also a soundtrack comprised mostly of original rock songs. Lindberg would go on to make other exploitation/sexploitation films, most notably the controversial rape revenge movie "Thriller" (aka "They Call Her One-Eye"). Ultimately, she would return to school and veered away from acting to become an animal activist and environmentalist.
Code Red and Kino Lorber have provided a very good 2K transfer which probably means this is the best video version of the movie to be made available. The only bonus extras are the original trailer and a slew of other sexploitation film trailers.
