Once upon a time…When Hollywood movies were actually
made in Hollywood, finding a suitable filming location was never a
problem. The movie makers simply went
out to their own backyard and started shooting!
Welcome to the place that got “shot-up†the most, the
mother of all movie ranches – Iverson’s.Â
Return with us now, to those thrilling matinee days of yesteryear. Where the “Duke†boarded a particular Stagecoach (1939) that would go on to
take him to stardom. Where The Lone Ranger (1949) could be found
riding up to that certain rock each week to rear his horse. On screen, Iverson’s could be both the Wild
West and India, too. From hard riding,
two-fisted westerns to death-defying cliff hanging serials, in over 3,000
movies and TV shows, the ranch became one of the industry’s most recognizable
backgrounds.
This photo from Jerry England's web site www.cowboyup.com is one of many that provide fascinating "then-and-now" records of the Iverson Ranch. England's photo caption reads: (Above) In the center of this photo is the construction site for the Toll Brothers condominiums. The Middle Iverson Ranch was (#5) the apartments to the right. The Garden of the Gods (#3) were located on the Lower Iverson Ranch. The 118 Freeway (can't be seen in photo) separates the Middle and Lower Iverson Ranch areas. The Iverson western street was located where (#2) the Indian Hills Mobile Home Village sits today. The eastern edge of the Bell Moving Picture Ranch was (#4) and the Chatsworth Reservoir is (#1).
Now before we set foot on the ranch, it’s important
that you understand what the Hollywood Studio Zone is all about and how it
relates to Iverson’s. The Studio Zone is
an area that takes in everything within a 30-mile radius of the Hollywood
studios and  basically includes all of
greater Los Angeles. The Zone’s
northwest corner is primarily where, once upon a time, some two dozen movie
ranches were located. It was and still
is the place where you found the wild open spaces, the dusty trails, the rocky
canyons  - all within an easy drive of
studio soundstages. It’s one of the
reasons why the movie industry moved here in the first place. Still, the industry producers and the unions
needed to mark out a work zone. From a
location standpoint, everything outside of the zone was considered a “distant
locationâ€, which translated to more expensive hotel stays, per-diem costs and
so on. Locations within the zone were
considered “localâ€, thus were favored by studios and producers.   Location!Â
Location! Location! Â is the byword
in real estate. However in Hollywood,
it’s more a case of  “A tree is a tree. A
rock is a rock. Shoot it in Griffith Parkâ€.Â
At least three Hollywood producers are credited with saying that. A good many more , though, said simply  “Let’s shoot it at Iverson’s.â€
Located at the very northwestern tip of the zone, where
the famed San Fernando Valley meets the Simi Valley, is the Santa Susana Pass
and that’s where you would have found the Iverson Ranch. In the business it was known as Iverson’s
because there were two Iverson Ranches, the “upper†and the†lowerâ€. The “upper†belonged to Aaron Iverson and the
“lower†to his brother Joe. There was no
dividing physical fence even though the brothers were not the best of friends,
as that would have hindered filming and affected their income. Back in the days of the “real†West, the
Santa Susana Pass was one of the main routes the stagecoach used to travel over
the mountains and into Los Angeles. In
1880, a stagecoach brought a Swedish immigrant named Augusta Wagman to the San
Fernando Valley and the small frontier-like community of Chatsworth. She purchased a 160-acre piece of rocky,
hilly land that was not at all suited to farming. Augusta’s homestead was remote and seemed to
be even hotter in the summer and colder in the winter, than any of her
neighbors. Needing help as well as
company, she went on to marry a Norwegian immigrant Karl Iverson and started a
family. This was many years before the
San Fernando Valley became the cement prairie of tract homes and shopping malls
it is today - long before it ever became known as “The Valleyâ€. This 22
mile-long stretch of flatland, all 177 square-miles of it, was mostly worthless
and dried-up desert. But all that
changed in 1913, when city engineer William Mulholland built a 223 mile-long
aqueduct to bring water to an ever thirsty Los Angeles. Suddenly, when that
mighty faucet was turned-on, the land wasn’t so worthless anymore. Almost
overnight, things began to grow and the “valley†started to turn green. However, for the Iverson family -now with two
sons- things had already started turning green the year before.
In 1912, a movie location scout happened by and
introduced the Iverson’s to a new cash crop called movie ranching. This
peculiar new enterprise involved renting out land not for planting, but for
making movies. The Iverson’s decided to
give movie location-ranching a try and at first, Karl and Augusta supervised
the needs of the visiting movie companies themselves. By the mid-1920’s, their sons Aaron and Joe
also became involved. Upon the death of
Karl Iverson in 1947, his will dictated that the now 500-acre property be
divided between them.  Aaron got the “upper†ranch and Joe the
“lowerâ€. Like the brothers themselves,
each ranch had its own characteristics or features that movie companies
sought. The main attraction at Iverson’s
period and the sole location star was on the “lower†ranch –a place nicknamed “The
Garden of The Godsâ€. This “rock starâ€
(pardon the pun) has made so many appearances in movies and television shows,
it’s just about the most photographed piece of sandstone on the planet. It’s believed that these two strange and
imposing rocks were named by an early location scout who thought they rather
resembled a similar rock formation in Colorado.Â
Oddly enough years later, they were prominently featured in the Glenn
Ford western The Man from Colorado (1948). In John Ford’s classic Stagecoach (1939), the “Gods†are seen
in the background as the stage pulls into the Apache Wells relay station. Earlier in an area adjacent to the “Godsâ€, is
where John Wayne first boards the stage - and close to that is the location of
the burned-out ferry scene. John Ford, who always knew the value of a good
location, had previously used the ranch to stand-in for India for the Shirley
Temple picture Wee Willie Winkie (1937). For that film, he had a British colonial fort
set constructed at great cost. Â Speaking
of colonial India, the Lower Iverson was a star in both Lives of a Bengal Lancer (1935) and The Charge of the Light Brigade (1936). Apart from having the most photogenic rocks
and the original Iverson homestead, the lower ranch was also famous for its
canyon trails. In the $2 million
production of They Died with Their Boots
On (1941), star Errol Flynn as General Custer escorts a wagon train through
the Black Hills… only to be ambushed by Indians near “The Garden of The
Godsâ€. In another Warner Brothers
western Carson City (1952) with
Randolph Scott, viewers will recognize a rock cliff formation with a solitary
tree growing out of the top known as “Nyoka Rockâ€. Yes –all the great rocks have names, but this
one is named for one of the many literally cliff-hanging Republic serials Perils of Nyoka (1942).  However, in numerous westerns including Carson City (1952), the panoramic view
from “Nyoka Rock†is even more enhanced, when a period locomotive is seen on
the Southern Pacific train tracks of the Santa Susana Pass in the distance. Before serial actor Clayton Moore put on a
mask for good, he was wearing it for the usual bad reasons, as when he starred
in Republic’s Adventures of Frank &
Jesse James (1948). When, as kids,
we attended those Saturday matinees at our local theaters, we didn’t pay much
attention to the backgrounds in action-packed movies; if we had we would have
noticed the curious rock formation that Clayton Moore was standing on. On television each week, he would go on to rear
his white horse up by another  rock
whilst letting out with the words “Hi –Yo- Silver -Awayâ€. Through one of television’s earliest hits, The Lone Ranger (1949), the aptly named
“Indian Head Rock†would forever become immortalized.
Indian Head Rock became immortalized by The Lone Ranger TV show.
The rock today as photographed by Kevin Closson, whose blog provides a great history of the site along with many contemporary photos and film clips from movies shot at the location. Click here to visit.
The real beauty of independent movie ranches like
Iverson’s and those that the studios owned themselves, is that anything shot
there could be easily intercut with footage from distant locations like Lone
Pine and Monument Valley. A rider could
leave town, usually a set on a studio backlot, ride across the prairie of one
particular movie ranch, get ambushed by
the rocks at Iverson’s and get taken into another town, which is yet another
set on the backlot of yet another studio.Â
It would all be edited seamlessly and you’d assume it was all a
continuous shot. Even “poverty rowâ€
productions filmed this way. Basically,
all the scenery they could ever want was in the Studio Zone. If it wasn’t –well there was always stock footage
that could be cut in to make it all seem even grander than it actually
was. The movies by definition are an
illusion and nobody understood that better than cost conscious Hollywood. Again –“A tree is a tree. A rock is a rock.
Shoot it†in the Studio Zone. That was
the prevailing philosophy up until the late 1960’s.
The Upper Iverson’s main asset was its almost mile-long
“running insert†or chase road. This is
where any form of traveling action could be photographed at speed from a camera
car. Anything from a rider simply
trotting along, to a runaway stage or wagon, a galloping posse and so on, would
be filmed by the camera car keeping up with the action. It would be the responsibility of the Aaron
Iverson to see that the road was kept smooth and maintained for such a common
task. Generally a production companies
second-unit would shoot these scenes using stunt people, whilst the close-ups
of the stars whatever, would be shot on the safety of a studio stage using rear
screen projection. If an actor on location was to be only seen from a distance,
then a stand-in or stunt double would be used.Â
None of the actors, particularly John Wayne, ever went to Monument
Valley for Stagecoach (1939). The next time you see that classic, look
closely. The Upper Iverson had its share
of “rock stars†as with “Ambush Rockâ€, appropriately named because of the small
passage between two large rocks that could easily conceal a bushwhacker or
sniper as in Quantrill’s Raiders (1958). There’s a rock shaped like a whale that’s
quite clearly seen as such in Boots
Malone (1952) starring William Holden.Â
Amongst the clutter of rocks, there were plenty of trees and shrubs
too. Here you’d find the odd “hideoutâ€
shack popular in many a western story.Â
For the 1950’s TV show Fury (1955),
the producers left Iverson with a magnificent barn and corral set that was
later seen in The30ft Bride of Candy Rock
(1959), Lou Costello’s last movie appearance. The largest and most famous standing set to
be left to the Iverson’s, was a western town specially built for Along Came Jones (1945). Believe it or not, prior to 1945 there was
never any western town set at Iverson’s.Â
The strange thing is why the star and producer of Along Came Jones (1945), Gary Cooper ,saw the need for one with so
many existing sets within the Studio Zone already. Yet, after going to all that expense and
trouble, he would just walk away from it and never use it again. The sprawling set was actually located in the
middle flat area of the ranch, not exactly “upper†or “lowerâ€, a neutral area
that both brothers shared the profits of.Â
The Wee Willie Winkie(1937) set had been previously built on
this spot, and was later adapted as a Mexican village. Â The legendary Gary Cooper starred in several
big budget pictures at Iverson’s, Lives
of a Bengal Lancer (1936) and The
Real Glory (1939) where it doubled for the Philippines. He later returned to the ranch when it was
the old West once again in Dallas (1950). Bob Hope, Roy Rogers and Jane Russell were
taking on an Indian attack in Cooper’s western town for Son of Paleface (1952). John
Payne had trouble here too in El Paso (1949). It was almost totally deserted when Gene
Autry rode into town for The Hills of
Utah (1951). In late September 1943, Republic pictures started filming one
of the largest productions to ever set foot on Iverson soil The Fighting Seabees (1944). The studio transformed the ranch into a South
Pacific island, where the U.S. Navy Seabees had to build an airstrip whilst
under fire from Japanese snipers hidden in the palm trees. As there were no such trees or anything
remotely tropical on the ranch, studio crews rounded up some old telegraph
poles and brown cut palm leaves, painted them green nailed them to the poles
and positioned them just so for the camera.Â
Having planes land on the constructed airstrip was another editorial
illusion. Because there was not enough
of a smooth strip to land on, a plane would approach the runway and just as it
was about to touch down it would pull up and fly on -only what we saw was an
assumed landing, a plane about to touch down and in the next shot it is seen
taxing to a stop. As an audience we
assume it’s the same plane. For take-offs,
the process was used in reverse. What’s
more troubling though, is how a “B†movie studio like Republic, was able to
secure so much actual real Seebee manpower and equipment during the middle of
World War II. Such is the power of
Hollywood or rather the U.S. governments need to keep morale boosted whatever
the cost.  Â
Much of John Wayne's WWII film The Fighting Seabees was shot at the Ranch. (Photo: Graham Hill collection)
Although there were numerous “A†pictures filmed at
both ranches, the real bread-and-butter were the “B†westerns. For that it was ground-zero. Every white-hat wearing cowboy, every
black-hat wearing cowboy, every singing-cowboy, every side-kick and side-winder
you can think of, all rode the Iverson range.Â
At times there was so much shooting, that on any given day it wasn’t
unusual to find an MGM company shooting on the “upper†ranch, Republic on the
“lower†and Paramount in the “middleâ€.Â
And don’t think that at times not only were the actors and crew
confused, as the wranglers in charge of the livestock and wagons would typically
be using the same animals and livery on all three productions that same day. At only 500-acres,  Iverson’s it always looked much larger on
screen mainly due to the fact that so much of the surrounding area looked just
the same. This lent itself to wide
pristine panoramic shots. Just up the
hill from Iverson’s on Santa Susana Pass road, was the small run-down Spahn
Ranch; later to become infamous for being the home of killer Charles Manson and
his followers. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Beyond that the Bell ranch who’s final credit was Sunset(1988) with Bruce Willis and James Garner. The Brandeis Ranch was adjacent to Iverson’s
and next to that was the famed Corriganville.Â
It really was a movie ranch community in that part of the Studio Zone.
In their day, the movie ranches all prospered. However, by the mid-1960s, the changes in
Hollywood studios were selling off their backlot real estate in favor of
shooting in more exotic locations. This was the death knell of a place like
Iversons’s. Even with the abundance of TV westerns, shows like Steve McQueen’s Wanted Dead or Alive (1958), The Texan
(1958), Track-down (1958) Â and some
forty others, it was starting to resemble the last round-up. As the only color western on the air, Bonanza (1959) spent almost the first
six seasons at Iverson’s,  serving as the
location of The Ponderosa. Watching TV
back then, you could easily be forgiven for thinking that the whole West was
nothing but rocks. However, without the
boulders, you wouldn’t have anything for those thousands of bullets to ricochet
off of. There would be no place to ambush anybody from behind. No place to hide stolen horses and cattle and
no place to “cut-em’ off at the passâ€.Â
In Iverson’s case, the threat of being cut off was literally the coming
of the new construction of the Simi Valley freeway. By the 1970’s it did just that, coming
through the middle section of the ranch.Â
What with the traffic noise and more and more civil aircraft flying
overhead, the ranch was fast becoming redundant. On September 26th, 1970, it was consumed
by a raging brush fire whipped up by 80-mile-an-hour winds. With flames as high as 60 feet, the massive
fire charred over 100,000 acres in the area.Â
It destroyed numerous Iverson sets, including what was left of the
already decaying western town.
Buster Keaton bathed at an Iverson watering hole in the 1923 comedy Three Ages. (Photo: Kevin Closson)
The same location today as photographed by Kevin Closson.
As for the Iverson brothers, Aaron - faced with little
location revenue plus rising taxes - sold his ranch first. Then in the 1980’s after Joe died, a family
relative started sub-dividing the ranch and then finally sold the original
homestead itself. Joe would have surely
turned in his grave. In fact, if he had
been buried on the Lower Iverson, he would have been cut to pieces when the
huge earth-moving machines started to re-grade the whole place. Before there was time for environmentalists
or movie history preservation groups to start a campaign, developers had the
historic rocks re-arranged for maximum development potential. They were literally crushed, pushed aside and
buried as new condo-style
townhouses sprung up looking completely
out of place amongst the remaining majestic rocks that were spared. All the rocks that I have mentioned, by some
strange fate survived, not because of a
change of heart by the developers, but probably because it was easier to build
around them. You can still visit them
today, as the Santa Monica Mountains Conservancy managed to protect “The Garden
of The Godsâ€. Jutting out for all to see
at the entrance to the Lower Ranch, now the development “Nyoka Rockâ€, it’s
still there with its solitary tree. The
rock from The Lone Ranger (1949), is
there too - as you drive up Red Mesa, bear  to the right.Â
However, the trail Clayton Moore followed each week leading up to it,
well that’s gone. The site of the western town became just another mobile home
park and it’s located right next to the busy freeway. The Upper Iverson became known as Indian Falls
Estates, an architectually-challenged gated community for extremely well-healed
city slickers. In 1994, when I produced my Matinee
Ranch documentary on Iverson’s, one-acre parcels of empty lots sold for $1
million each. My personal salute to the
world’s greatest movie ranch was produced as a demo for a more professional
production that wasn’t to be. As with
most things aimed at preservation and education, it failed to attract any attention. The Iverson movie ranch was a fabulous
wonderland, where just about every rock could tell a story. Even in its day, few people ever knew it
existed. After eighty or more years of
seeing every movie genre making use of the Iverson scenery, the very last
official filming at the ranch was on July 28th, 1997, for Motorcycle Cheerleading Mamas. Needless to say, it wasn’t a western. That’s a wrap for now, but if you would like
to know more about the Iverson Ranch or any Hollywood history, especially from
someone who has spent forty years in the business –then I would very much like
to hear from you at- grahamhill007@sbcglobal.net
(Visit Jerry England's web site for a complete history of the Iverson Ranch as well as many other aspects of western movie lore. The site also provides movie stills for sale from films shot at the Iverson Ranch. Click here to visit the Iverson Ranch portion of Kevin Closson's excellent web site with film clips from productions shot at the Ranch.)