HUGH M. HEFNER
1926-2017
A TRIBUTE
By Raymond Benson
A
true American innovator and icon has left us.
While
I would never claim to be one of this brilliant man’s inner circle of close longtime
friends or family, I was privileged to know him for nearly three decades. I was
a guest at the Playboy Mansion in Los Angeles on numerous occasions, many times
along with my wife and even my son, who first visited when he was eight years
old! Hef was always a generous host—kind, warm-hearted, and full of
conversation. He also had integrity. His championing of civil rights and First
Amendment freedoms is legendary. He gave us the permission to embrace the
sexual revolution—and, believe it or not, he was a strong advocate of women’s
rights. The women who truly knew him loved
him.
We
first “met†through correspondence after the publication of my 1980s book, The James Bond Bedside Companion. I had
been a Playboy reader and subscriber
since I was old enough to be one (and was sneaking it into the house before
that!), so I knew the magazine well, its philosophy, and its impact on popular
culture. I also was well aware that Hef was a James Bond fan. Playboy was the first American
periodical to publish fiction by Ian Fleming. Beginning with the March 1960
issue, Playboy published several of
Fleming’s short stories and excerpts from his novels during that decade. The
magazine also featured pictorials from the films that lasted into the 80s.
I
sent Hef a copy of the Bedside Companion and
I was surprised and pleased that he wrote me back, thanking me for the book and
relating a little of how he first screened Dr.
No at the Chicago Playboy Mansion in 1962, months before its official ’63 release
in the U.S. Additional occasional correspondence between us ensued over the
next few years, and then, in 1994, I was invited to visit Playboy Mansion West
on “movie night†while I was attending a James Bond convention being held in
Los Angeles. A year later, I landed the gig to become the first American author
to pen official 007 novels. I suggested to the Ian Fleming people that we
approach Hef to do an exclusive short story for the magazine and re-establish
the Playboy/Bond connection. The
result was the publication of my Bond fiction in six issues of Playboy between 1997 and 2000.
One
of the more memorable weekends I spent in Hef’s company was during the “Playboy
Expo,†held in L.A. in 1999 for the 45th Anniversary of the
magazine. I was invited to be a guest speaker at the expo, which ran for two
days and featured the appearances of around 300 Playmates, past and present. I
was on the sidelines when the iconic photograph was taken at the Mansion of Hef
and all the women present who had graced the centerfold since the 1950s. That
was surely a “pinch me†moment.
I
normally visited the Mansion on “movie nights.†These were held on Sundays,
when up to fifty guests were invited for a buffet dinner and the screening of a
current film. When no other events were happening, Hef had “classic†movie
nights of old movies on Fridays and/or Saturdays. Hef was a serious movie buff!
In
fact, Hef made many contributions to the world of cinema. He was one of the
movers and shakers (and financiers) for the restoration of the famous “Hollywoodâ€
sign that had come into disrepair by the 70s. Playboy Enterprises had a working
film production company during that decade and made a few memorable pictures.
For example, the first Monty Python film, And
Now for Something Completely Different (1971), was a Playboy production.
Roman Polanski’s Macbeth (also 1971)
was executive produced by Hefner.
His
work in television was also pioneering. His Playboy’s
Penthouse, that aired for two seasons in 1959-1961, was the first variety
show to break the “color barrier†by ensuring black performers mingled with
white ones.
The
impact that Hef’s magazine had on the world cannot be capsulized in this short
tribute. I will leave that task to others. Just know that a young Hugh Hefner
created Playboy on his kitchen table
in a modest Chicago apartment with very little money. Now the rabbit logo is
one of the most widely recognized symbols around the world. Hef is a perfect
example of someone who pursued the American Dream and achieved it.
Rest
in Peace, Hef, and thank you.
Cinema Retro extends its deepest
condolences to Hugh Hefner’s family—Crystal, Cooper, Marston, Christie, and
David.
(For Raymond Benson's exclusive interview with Hugh Hefner about the films he produced, see Cinema Retro issue #5)
